Android Apps by Roblox Corporation on Google Play

We removed obsolete code and deferred initialization where possible resulting in improved start up times ~15% across devices. We introduced a new curation unit to recommend new experiences to people on Roblox every day. We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience. Creators can now add music to their experiences via our new integration with our partner Distrokid. We made it easier to merchandise items on Marketplace by improving lighting, and situating items in context. We launched V2 of our open-source voice safety classifer that introduces seven new languages and now has capabilities to allow for human labeling and fine-tuning.

We gave creators the ability to archive past Marketplace items without reaching out to Roblox for assistance, allowing them to better maintain their catalog of available items. Our new aerodynamics system entered open beta, improving how objects move through the air & interact with the world around them. Avatar creators can now merchandise and sell entire avatars on Marketplace; previously, they were only able to sell individual items.

Warner Bros. Beetlejuice, Beetlejuice and Fandango commerce experience

We introduced platform chat within experiences so users can seamlessly communicate with their friends both inside and outside experiences. Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox. We made it easier for creators to pick the lighting options that make the most sense for them by unifying lighting controls in Studio. Creators now have more controls over which players see what branded assets, with criteria like age and location.

Everyone on Roblox can now filter their charts by device and country, to help them find the right experiences and games. Users are now able to customize and design Avatars within experiences, and add them directly into their inventory. Paid access and restricted games can now use Ads Manager to promote their game for better discoverability on Roblox. We made the algorithm powering our ‘Recommended for You’ sort transparent, giving creators more insight into how they can improve their experiences’ discoverability on Roblox. We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience. Creators can automatically rig, cage, segment, and skin 3D models in a few minutes, eliminating hours of manual work through the power of AI.

Improved group revenue

We redesigned the events and updates tile on the Experience Details Page, making it easier for players to see what the event is about or what was included in the most recent update. Creators now have access to a dashboard that provides them an overview of all of the reviews and feedback their experience has received from their players. We made significant improvements to Ads Manager, making it esaier for creators to create more engaging ad units, set up campaigns, and providing better reporting on ROI. Our teams are building powerful, intuitive tools that empower millions of people of all skill levels to build and share their immersive creations with the world. We introduced a Developer Console tool to help creators debug and solve issues with memory usage and memory leaks.

We enabled users under the age of 13 to correct their age if necessary to ensure they’re engaging with content most appropriate for their age. Eligible creators can now run price tests to find the best price is for each of their in-game products, helping creators grow revenue without sacrificing user engagment. We expanded controller emulation in Studio enabling creators to test their experiences in VR including Quest 2 and Quest 3 without the need for physical hardware. Creators now have more insight into where players are finding their experiences and insight into the effectiveness of their ads.

Enhancements to Sponsored Experiences and Ads Manager

Paid access experiences are now eligible for Engagement Based Payouts, which awards Robux to creators for the amount of time spent and number of premium players in the experience. We launched in-experience automatic translation, enabling creators to support up to 16 languages and bring their experiences to people all over the world. We published a set of eligibility guidelines for the broader creator community on Roblox to continue growing the number of experiences that can publish ads. We began a test to increase the amount of server memory available to creators, enabling creators to create experience that can support more content and more players. We launched new capabilities for our AI assistant which is now able automatically add, remove, or change assets in a scene in realtime. We enabled sharing of Creator Store items via hyperlinks, and improved preview images of each item.

We launched search ads providing creators and brands another way to reach new and current audiences based on what they’re searching on Roblox. Our updated our login experience, makes it easier for users to sign-in based on whether they signed up with a password or a passkey. Accessory adjustment tooling launched for creators, empowering them to seamlessly integrate accessory customization into their experiences. Creators can pin-up casino india now enable automatic occlusion culling, saving performance by not rendering objects aren’t in the player’s view. Creators can now test multiple thumbnails for their game or experience to see which perform the best, and have those thumbnails automatically be served to the right audience on Roblox.

• Eligible creators can now run price tests to find the best price is for each of their in-game products, helping creators grow revenue without sacrificing user engagment.
• We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences.
• Our new aerodynamics system entered open beta, improving how objects move through the air & interact with the world around them.
• We expanded phone verification to 100% of eligible users in Mexico, Spain, Argentina, Columbia, Chile, Peru.
• We increased the number of connections that a player can have on Roblox up to 1000, up from 200.
• We launched a new chat tab in app, allowing users to access their chats with a single click from anywhere on Roblox.

We released chat translations so that users around the world can communicate with each other, regardless of what language they speak. This API helps creators integrate with third-party tools to build powerful workflows, enabling more flexibility over their Roblox creation. We provided creators with the ability to create custom textures for meshes using natural language prompts and rapidly prototype new looks.

We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences. Our improved grass system moved to beta testing, allowing creators to adjust the height of grass which now reacts more accurately to wind forces. We improved our Constructive Solid Geometry system, making dynamic mesh interactions in experiences more performant. We introduced the Ban API that allows creators to ban people and their alternate accounts from a given experience. We launched ads preferences within settings, allowing users to opt-in or out of personalized ads and data sharing.

We made it easier for creators to get the word out about in-experience events by enabling custom thumbnails & notifications for people who engage with their experience. We made it easier for creators to test their experiences across different consoles by enabling emulation of touch controls & platform-specific gamepads. Creators can now enable editing of both mesh and image objects for their players, enabling more customization within their experiences and games for players. The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot. We opened up creation of marketplace assets on the platform, allowing people who meet a standard set of eligibility requirements to create and sell assets on the platform.

We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two. We launched a new chat tab in app, allowing users to access their chats with a single click from anywhere on Roblox. We started to roll-out automatic occlusion culling, improving performance by only rendering objects that are immediately in the player’s line-of-sight. Material generator moved out of beta to full release, enabling creators to utilize generative AI to create materials based on prompts. We began automatically archiving items in Marketplace that don’t comply with our Terms of Use or Community Standards to help maintain a healthy Marketplace without penalizing creators.

Real-time translation API

We overhauled Studio’s Explorer, the primary way creators use to manage and organize assets, by improving performance and eliminating most hangtime. We introduced two new experience templates with premade functionality enabling creators to customize and build their vision faster. We improved our group revenue system, enabling creators to pay collaborators directly within creator hub and define percentage splits by revenue source. We rolled out our updated lighting system to Android devices, improving the quality and performance of lighting across experiences. We launched a pilot test of a new Shopify integration, allowing select brands and creators to partner and sell real world items in game. We updated our genres to allow creators to more accurately pick the genres that fit their game, and help users find specific genres that they’re interested in.

We introduced a curated sort of Marketplace assets, recommending items to people on Roblox. We’ve partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox. We launched the material picker providing creators visual previews, powerful search, and intuitive filters, to make finding and applying materials is faster and easier than ever. We integrated the ban API into our Creator Hub, making it easier for devs to ban or unban users from their experience.

We updated our highlight and outline system to now be properly rendered and displayed on mobile devices. Creators on Roblox can now see what changes their collaborators have made to their experiences in Roblox Studio. We increased the number of connections that a player can have on Roblox up to 1000, up from 200. Brands can purchase a 24-hour ‘takeover’ of the banner at the top of the the Roblox homepage, which serves the ad to everyone on Roblox whose over 13 years old. From seamless avatar shopping to earning from in-experience purchases, we make it easy for anyone to participate in our virtual economy.

• The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot.
• We’re giving creators 90% of revenue on plug-in sales which are now priced in real-world currency.
• We started to roll-out automatic occlusion culling, improving performance by only rendering objects that are immediately in the player’s line-of-sight.
• Eligible players who are over 18 years old can now gift and request Robux to and from other eligible players.

We launched Rights Manager that enables rights holders to protect their IP by requesting the removal of infringing content or assets. We enabled creators to measure where and when people in their experiences make purchases, allowing them to optimize their monetization. We announced our Cube 3D platform, and launched it’s first capability that allows creators to generate objects in Studio. We tested our Audio ML technology with English-voice users to reduce policy-violating behavior in Voice Chat through real-time user feedback, education and consequences.

Subscriptions within Experiences: API Expansions

We made model improvements leveraging real-time and richer sequential user history to inform our recommendations system. We’re giving creators 90% of revenue on plug-in sales which are now priced in real-world currency. We rolled out video ads, enabling all advertisers to publish an immersive video ad on the platform.

Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences. Creators now have access to Assistant, that can help auto-complete and edit scripts, insert objects into experiences, and more to help creators build faster. The real-time translation API allows creators to translate text into player’s local langues programtically, enabling better automatic localization of experiences.